Overview
Published writer with 2 novels and a video game, and has experience in storytelling, design and digital media across sectors from journalism to gaming.
Experience
Writer, Moonfrog Labs, Bangalore — 2015-2017
> Writing and creative direction for Alia Bhatt: Star Life — a Bollywood narrative adventure mobile game
> Wrote, directed and executed animation and live-action video content
> Conceptualized and executed online and offline events for three major games
> Set up and led the social media and digital marketing team
Branded Content Consultant, OMD, Mumbai — 2014-2015
> Online branded content strategizing and execution for FMCG and alcohol brands
> Conceptualized, acquired content and executed Style Radio, an IVR-based radio channel for United Spirits
Independent Consultant
> Consulting Editor at The Ladies Finger — an award-winning feminist magazine (2013-2017)
> New media consultant for Grist Media — an award-winning journalism outfit (2013-2015)
> Social Media Consultant for Siyahi Lit Fests (Mountain Echoes Bhutan & Crime Writers Festival Delhi)
Web Editor, Tehelka, Delhi — 2010-2012
> Tehelka.com: Setup and management of the website and the operations team
> Created the Tehelka social media brand – new media strategy, online campaigns and collaborations
Multimedia Executive, Filmfare (Worldwide Media Pvt. Ltd.), Mumbai — 2008-2010
> Filmfare.com: co-ordinated the setup, creation, management and content updates
> Established a social media presence for brand Filmfare, establishing it as prime authority on Bollywood celebrities on Twitter.
Writer, Kreeda Games (Mumbai) & RedOctane Games (Chennai) — 2006-2008
> Worked on adapting international games for the Indian market
Miscellaneous
> Turds of Gold — A novel published by HarperCollins India, released in February 2022
> Frequent collaborations with comedienne Aditi Mittal and comics platform Brainded India
> Comic columnist with Brainded India (2019-2020)
> Toke – A novel published by HarperCollins India, released in August 2012
> Part of an improv comedy group
Education
> Bachelors in Computer Engineering from Mumbai University, 2002-2006